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Think “good” Feel “good” Look “good

We are not a fast fashion brand. Our mission is to ensure we create quality long lasting garments through an ethical supply chain where all workers are paid a fair wage. The planet is important to us and we are on a journey improving our sustainability through the materials and processes we use. So far, two of the t-shirts in our basics collection are PETA approved and have certifications including Oeko-Tex and GOTs. Our packaging boxes are eco-friendly, made of 40-85% recycled materials and printed using water inks that respect the planet.


We care about the world around us and the people in it, therefore a percentage of our profits will be donated to charities dedicated to advocating and improving the lives of others inclusive of young people, homelessness and mental health.

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